Membership

Get Involved

OptiMark is a student-led cohort at Cal Poly Pomona focused on data science and digital marketing analytics. We work on real projects, build real skills, and grow together.

What You Get

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Regular Meetings

At least two meetings per month, plus dedicated sessions for active client projects.

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Specialized Workshops

Hands-on sessions in Python, Machine Learning, HubSpot CRM, and modern data warehousing — skills employers ask for right now.

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Funded Conference Travel

Opportunities to attend industry-leading conferences with travel costs covered — spot trends before they reach textbooks.

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Real Client Consulting

Work on live consulting engagements with real businesses like TRI and QuickGraffix — résumé-ready experience before graduation.

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Recognized Student Organization

OptiMark is an official Cal Poly Pomona recognized student organization, giving you access to campus resources and credibility.

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Industry Network

Connect directly with professionals through our advisory board, events, and conference attendance.

Director-Level Roles

Lead Something

Take ownership of a domain within the club. Director roles give you real leadership experience you can point to on your résumé.

Email Marketing LinkedIn Marketing Meta Platforms Graphic & Visual Design Web Design SEO Content Writing Data Analytics Data Science Custom Research Membership Corporate Relations Event Marketing

Stay connected

Join the Interest List

Get notified about events, workshops, and opportunities. No commitment required.